Dive In Festival 2021

Dive In Festival 2021

21-23 September 2021
An initiative of Inclusion@Lloyd’s, Dive In is the multi-award winning festival for diversity and inclusion in insurance.

Dive In is a global movement in the insurance sector to support the development of inclusive workplace cultures.

Now in its seventh year, the Dive In Festival will continue on its mission to enable people to achieve their potential by raising awareness of the business case and promoting positive action for diversity in all its forms.

Dive In recognises that the global risk industry is facing complex challenges such as climate change and cyber crime. In order to attract the very best talent to keep pace with the rate of change, insurance needs to focus on its reputation as a great sector to work in. This means looking beyond traditional definitions of diversity to level the playing field for talent comprehensively including gender, gender identity, age, cultural background, sexual orientation, social mobility, faith, caring responsibilities, mental health and physical impairments.

This year's festival will run 21-23 September 2021 with events taking place in approximately 40 countries around the world, many in which Kennedys has a presence.

Circumstances dictated that the festival took on a largely virtual format in 2020, with the vast majority of events around the world being held online. In recognition of the success of the 2020 festival, despite this, and in the new ways of working that are now becoming the norm for many companies, this year, the festival will take on a hybrid approach, with a mix of events being held in-person and online.

Kennedys is very proud to once again be a global partner of the festival, and be involved in the organisation of it in numerous locations around the world.

Dive In 2021 Logo Spotlight

An initiative of Inclusion@Lloyd’s, a cross market collaboration of C-suite executives and industry associations driving the strategic push for greater diversity in the Lloyd’s market, Dive In is the sector’s only international D&I festival that runs concurrently in multiple organisations across all continents, representing every corner of the industry, from the smallest brokers to the largest multi-national companies. The festival raises awareness and builds momentum, and aims to engage and educate people within the Lloyd’s market on the importance of diversity and inclusion in insurance by providing people with understanding, knowledge and the tools to implement positive change. It helps promote a different view of insurance to a variety of stakeholders and to prospective employees both within and outside the industry.

The Dive In festival has grown from a Lloyd’s market event in London at launch in 2015 to become an award winning global movement that is embraced by the wider insurance industry. If Dive In has a vision, it is that insurance is recognised as a progressive industry where workplace cultures create a level playing field for talent, attracting the very best people regardless of gender, gender identity, age, cultural background, sexual orientation, social mobility, faith, caring responsibilities, mental health and physical impairments. Its mission is to enable people to achieve their potential by raising awareness of the business case and promoting positive action for diversity in all its forms.

We have a distinctive culture at Kennedys that makes us a successful firm where people enjoy coming to work. Our culture is a source of strength and differentiates us from our competitors. We are very conscious that as a diverse and global firm we need to ensure that everyone, whoever or wherever they are in the firm, shares and embraces our values. Underpinning our values is our involvement in events that celebrate diversity and inclusion within the sectors in which we operate.

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Campaign, theme, key messages and objectives

The 2021 festival will introduce the theme of Active Allyship and Empowerment.

From intention to action

After six successful years of raising awareness of the business case for diversity and inclusion, and moving from action into measuring and reporting impact, this year the festival will have an anchoring global narrative and rallying message ‘Active Allyship and Empowerment - from intention to action’.

Now, more than ever, there is an essential need to create and empower diversity and inclusion (D&I) allies who can act rather than just talk.

An ally is someone who is not a member of an underrepresented group but who takes action to support that group and takes responsibility for making changes that will help others be successful.

D&I has become a central, driving force within organisations around the world. But for it to truly be successful; leaders and all people in positions of privilege need to be educated, equipped and empowered to understand how to be active allies and champions for all.

Objectives for Dive In 2021

Dive In across the globe

  • Continue to engage and educate people at all levels on the business case for Diversity & Inclusion.
  • Provide people with understanding, knowledge and tools to implement positive change.
  • To create impact for diversity & inclusion within the insurance industry.


In new countries

  • Concentrate on raising awareness for diversity and inclusion.
  • Consider ways to build momentum for the D&I agenda.


In existing Dive In countries

  • Increase focus this year on attracting new audiences beyond the ‘converts’ and sharing the tools that will encourage attendees to move from awareness into action and create measurable impact.

As part of the 'global inclusion' theme for Dive In Festival 2020, those within the industry were invited to take part in Dive In’s video campaign discussing the impact the pandemic has had on diversity and inclusion around the world. To accompany this, we asked our people from offices around the world to speak about what diversity and inclusion means to them, and their thoughts on the festival.