04/06/2018
We have put our approach to innovation and our role as a knowledge resource to the fore with the launch of a new, responsive website.
Guided by client and internal feedback, the website reflects how we have grown in recent years, with a presence now in 22 countries around the world.
Aligned to our strategy of growth where clients need us most, we have responded to client need in launching a website that, in addition to showcasing our award-winning products and innovation, will provide a market-leading knowledge hub across the insurance and reinsurance industry and other key sectors.
The rich content will ensure the site remains a trusted resource for clients, employees and potential recruits alike, and is available in multi-language options to better service our global client base. The website also includes ‘featured content’ relevant to a specific region or country, in order to tailor the user experience based on location.
Over the last few years, we have defined and published our culture and values, mapped out our firm’s Vision and, most recently, refreshed our brand to better reflect who we are and what we do. The new website is the final major chapter in refreshing our brand and represents us as the global and dynamic firm that we are today.
Rosie LeGros, Director of Business Development at Kennedys
In addition to Partners, all global Associates now have profiles on the site, which also integrates individuals’ social media channels – meaning clients can engage with our lawyers in more ways than ever before.
A modern content management system, Umbraco, sits behind the website, which will allow business development teams around the world to maintain and update content more efficiently. The site was designed and developed by Shoreditch agency Precedent and is powered by a sophisticated search engine which helps users find our people and content in a more direct way. In addition, it efficiently integrates with Active Directory to auto populate people information across Kennedys’ network.
Rosie LeGros adds: “The website is often the first impression a potential client has of our firm. This is a fantastic global window into who we are, what we do and the expertise we have. The outcome is a great credit to the hard work put in by our business development team and, ultimately, it helps Kennedys meet user needs more effectively and efficiently.
As you would expect, we’ll be monitoring our digital analytics in order to continue improving the user experience in terms of content and functionality, as the journey doesn’t end here.
